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7 Examples Of Great Customer Testimonials


These details forge an emotional connection between the counselor and her audience, which, in turn, convinces people to use her service. Specificity is key for creating alpari broker review that are both believable and encourage conversion. Ask customers to provide statistics in their testimonials, such as percentages and concrete numbers that represent their growth and success as a result of using your product.


Instead of delivering strong social proof, they become an animated element that scoots out of view before we can absorb it. Break up that wall of text by adding lots of returns so the testimonial is easy to skim. Let’s start by crediting the person who wrote the words you’re sharing. Most advice about Forex brokers is about why they’re important and how to gather them. Customer testimonials can be some of the most powerful words on your page. Collecting testimonials should be embeddedin your business.

The Elements Of A Good Customer Testimonial

Success stories walk the potential buyer step-by-step through a specific transformation another client has made with the product or service. Most customer would benefit from the inclusion of quotes. However, in the case of a tattoo studio, words don’t mean much without images to prove it. The featured customers appear happy with their new ink, and the number of likes each Instagram photo receives further communicates customers’ praise and approval. While the website explains the importance of nutritional medicine in objective, scientific terms, the testimonials directly below make the service feel more personal and relatable. The website doesn’t aggressively explain why we need nutritional medicine; instead, it uses more subtle written website content that highlights the success stories of people just like us. A testimonial often takes the form of a short quote, but it can also be a longer, more involved case study.

  • The testimonial is from a brand that Airtable’s readers will recognize.
  • This type of testimonial is quick and easy, as the positive reviews have already been written and shared, so all you need is permission to share it again.
  • Once completed, the post can be shared either on your blog or on another blog that’s popular in your industry.
  • Success story testimonials can also work in other industries, not just the health and fitness industry.
  • Rather than quoting customers, the page quotes the press, accompanying each quotation with the relevant publication’s logo and the link to the quoted article.

Anywhere, anytime, a buyer can record a video and capture their thoughts on their favorite brand. Approximately 73% of B2B videos are two minutes or less — forcing creators to pack in a lot of value in a concise, effective way. A video testimonial can also appear on your website or on your social media channels .

That’s one of only a few tactics that can increase both traffic and conversion rates. There is no expectation that they’ll get any information except a sales pitch. That’s why pages get less traffic than other pages. Putting your social proof here hides it from your visitors.

Where Does A Content Marketer Use Testimonials?

But you can increase your chances of getting noticed by being the best at what you do. You can automate the entire process meaning you can collect reviews on autopilot. Brands like Harry’s, a men’s shaving company, use TrustPilot to boost their trustworthiness. If a visitor is interested, they can learn more about David Ortiz’s transformation before deciding whether Marucci is for them. You would think a quote and a hero image is enough for a prospect to buy something, right?

In this section, you’ll find ten great testimonial examples as well as creative ways to incorporate the strategies showcased within these examples into your marketing strategy. Customer are the perfect means to show your reliability, trustworthiness, and brand advantages to another business. If your B2B business is not taking advantage of the power of testimonials, then it’s time to consider how to implement them into your marketing plan. But, instead of deleting the testimonial page, I looked into its SEO stats. It was a page for stem cell reviews related to all different orthopedic conditions that this clinic treats with the patients’ own adult stem cell. I found the keywords it was ranking for, split the page into two topics, and optimized.


With so many competitors in your market, your audience spends a lot of time weighing their options to determine what’s best for them. Learn how we increased traffic by over 40%, and conversions by over 100% for an ecommerce client. Ramit Sethi from I Will Teach You to Be Rich, for instance, uses video to promote his flagship product, Zero to Launch—but with a twist. Care/Of, a New York-based supplement subscription service, uses stories masquerading as case studies to quell its buyer’s skepticism. Slumber Yard’s review of Tuft & Needle, a direct-to-consumer mattress and bedding brand.

Testimonial Advertising Examples You Will Want To Steal

After all, your alpari forex can only pack a punch if they’re both prominently and intelligently placed. What we love most about this testimonial is that we get to learn about JazzHR’s client, Kiip, before we even discover why they love JazzHR so much. The first half of the video is dedicated to depicting the company culture at Kiip. It takes care in showing the values the company holds—particularly when it comes to their hiring process.

Content Marketing And Seo Services From Copyblogger

Esch Landscaping has a clean, straightforward testimonial page that’s integrated seamlessly into its main site. It has videos highlighting the company’s work and individual quotes from clients who were satisfied with their experience. This is an excellent example of how SMBs can execute a cost-effective testimonial page. ChowNow does a lot right on its testimonial page, but the bread and butter is its collection of production-quality "client stories" videos.

It also promotes Shopify’s services and gives prospective customers ideas on how to maximize what Shopify offers so that it works for their business. Shopify has an entire page dedicated to customer success stories. Our team of over 450+ marketing experts is ready to help you obtain and post customer testimonials.

The testimonial box also grabs the user’s attention with its illustrated vector Forex brokers art. The images feel hand-drawn, making the brand feel wholesome and homemade.

How To Ask For And Respond To Customer Reviews For Local Businesses

Many companies struggle to grab people’s attention using their testimonial pages, but Bluebeam does a great job of catching your eye as soon as you arrive on the page. While it’s technically called a Case Studies page, the first thing you see is a set of project examples in the form of large, bold images that rotate on a carousel.

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